With six stores (including the brand new spacious store in Lakewood!) and impeccable designs and quality, Pastel is a can’t-miss stop for dressing your children this season.
(Pssttt…ONE WEEK ONLY (effective until 9/19)..and just for our readers! Mention “BCP” at checkout at any Pastel store and receive 10% off!)
It was the Thursday before the grand opening of Pastel’s Lakewood store in Seagull Square Plaza. Even though Sunday was supposed to be the big day, customers who know Pastel and were looking forward to the opening passed by early. They found the doors open, with a fresh, full, new store of fall/winter merchandise ready for them.
I was there too. And my first reaction, after perusing the racks of clothing in warm, rich colors and fabrics was, “This is the type of clothing that simply suits everyone’s taste. Just classic.” Another impression I had was, “This is the type of clothing that’s current but doesn’t go out of style.”
A few mothers were already waiting outside the dressing rooms for their daughters. One daughter expressed that although she was happy that the new Pastel store was so accessible, there was one thing she was not so happy about.
“We used to shop at Pastel in Brooklyn when we’d go to visit our grandparents. I had the nicest clothes, and no one else had them! Everyone used to say, ‘Where did you get that?’ Now everyone will be able to get the same clothes as me!”
My picks? I have a penchant for anything with pleats. And these pleated jumpers (that come in so many colors!) make any girl just look like a little dream.
But these corduroy ones for weekdays are just as sweet….hmm…
The cozy fabrics of the weekday collection are irresistible. It’s not so easy to find really comfortable, delicious dresses that are also neat and put together.
My personal favorite is the weekday line with the little “P” buttons. I love the jumper overalls version for my 2-year-old, with the matching jumper dress for my 4-year-old. The overalls also work for a little boy…and the colors! I’m stuck deciding between the burgundy outfits with black straps…or the black with red straps. Or maybe the hunter green for a change…(I love the choices!).
With three young girls, I’ve come to know what’s “out there” all over town. And I can tell you with certainty that no one does separates like Pastel. The skirt and top options are the best out there. Comfy, stylish, girly…and there’s so many ways to mix and match. I personally found the perfect blouses to go with jumper Shabbos dresses I had found last month.
And those teen skirts! So classic! I think I’m going to be buying some of these yoke pleated skirts for myself (please don’t tell anyone I got them at a children’s store!).
The best part of Pastel is that you can either match…or not and still have a put together look for the family. Even though my girls are still young and within an age range where they can match, once my oldest is a preteen, I won’t want to match her to a two-year-old. But that’s fine, because I’ll still be able to get her a skirt at Pastel in the same color as the younger girls’ dresses and everyone would look age appropriate.
Do you have girls with different body types? Sometimes they look ridiculous wearing the same thing? There’s so many options at Pastel, and they all come in a full palette of colors, that you can buy the style that’s flattering for each child, and still have them coordinate.
The first time Pastel caught my attention was a few years ago when I made my first ever purchase of a robe for my daughter. The fabric and style was just so rich; she looked like a princess each time she came to the Shabbat table. Today, the robe selection is just as royal and comfortable at the same time.
Another cool thing about shopping at Pastel is that there’s no such thing as “sticker shock.” All the clothing is priced in the same range that reflects the quality of the clothing, while also being reasonable.
After my visit, I got to speak to the owner and designer about the vision behind the Pastel line. “The vision of Pastel is to remain current, while staying classy and traditional. That’s who I am. This is clothing that’s today but will still work in five years from now. I might pick a traditional fabric but make it into a dress with a current style, while keeping it classy…that really says what Pastel is about.”
I can tell that Pastel also puts a lot of emphasis on quality. “We’ll wash every sample a bunch of times…it has to stay perfect. And we only work with the best mills,” she tells me.
The Shabbos clothing at Pastel is sold under the “Mauve” label. That dressier like is separate from the weekday line, like a boutique-within-a-boutique.
She is personally inspired by her children. The Pastel Teen line arose as she was envisioning what she would love to see in the closet of her own teenagers.
Simple. Elegant. Tasteful. I’m looking forward to Pastel being an easy shopping stop for my girls for years to come.
You can shop Pastel at their brand new Lakewood store in Seagull Square Plaza, or at any of the existing stores in Boro Park, Monsey, Williamsburg, Monroe, and Montreal (click here for exact store locations).