Brurya Wigs answers the question we’re all asking: why invest in virgin, non-processed hair when there are cheaper wigs out there?
There are a lot (a LOT!) of wigs out there. You can find a wig no matter what you’re looking for: across every style, color, texture, and price range!
So when Brurya Wigs reached out to us, we had lots of questions. Most importantly, why are women choosing virgin, non-processed hair when there are so many cheaper options available?
We asked, they answered.

Q: What’s the difference in Virgin Hair Wigs by Brurya that warrants the higher price tag?
A: The price tag reflects the product itself. AA+ grade, natural, non-processed virgin hair is rare, and very expensive. This is hair that hasn’t been chemically altered or coated to ‘behave.’ It reacts like natural hair! Our wigs air-dry beautifully in any weather, they move the way real hair moves. Women choose Brurya when they want a wig that looks natural, feels luxurious, and sits like their real hair does. That’s what this level of hair delivers!
Q: Today we buy new wigs a lot more than we used to. If we’re anyways replacing, why buy a more expensive wig?
A: This one’s easy. Cheaper wigs, and we all know this, don’t last long. They can look great in the beginning, but the wear shows up fast. Virgin hair wigs by Brurya last and wear beautifully for more than double the time. The higher price reflects that longer wear. You’re not replacing it nearly as quickly.
And if someone wants a new wig sooner? That’s not because it wore out. It’s because she loved it so much, she wants another one. Longevity matters.
Q: Why have virgin hair wigs in general gone up so much in price over the last few years?
A: The reality is that distributor prices keep increasing. AA+ grade hair is especially impacted by supply and demand. When you’re committed to sourcing rare, non-processed hair, you feel those increases firsthand.
Q: Why purchase Brurya Wigs specifically? There are so many brands to choose from. How does one decide? What makes Brurya different?
A: With over 21 years in the wig industry, Brurya is not only highly selective with the hair process, but with the ultimate wear, fit, and comfortability of the wig overall. As someone herself, who personally had a struggle with sensory issues, this IS personal!
Our craftsmanship shows the attention to detail starting from the expert cap construction to a beautifully finished hairline and comfort so seamless, many clients say they forget they’re wearing a wig!
To Brurya, that’s not enough; the experience matters. She has established a U.S. office and dedicated repair center, located in Cedarhurst, New York. Our repair team is trained to the highest standards by Brurya herself, allowing us to provide exceptional service with minimal wait times.
And at the end of the day, explains Brurya, ‘this isn’t about expensive vs. cheap. It’s about how long it lasts. How it feels at 4 p.m. How it air-dries in August. And how confidently you walk into a room.
Virgin, non-processed hair isn’t just a category, it’s a different experience and Experience Brurya wigs and their brand-new Sleekest Collection for yourself at select salons all over the US, or one of her upcoming events near you!
Brurya Daniel Wigs | Jerusalem | New York
+972-54-6060069 | 929-672-2625 | WApp | @brurywigs


