Did you also grow up sneaking cookie dough out of your mothers bowl, knowing good and well that it wasn’t good for you? Meet Incredoughble: the gourmet grown-up solution!

Cookie dough that’s totally safe to eat (dough is egg-free and made with heat-treated flour) and is available in 30 flavors? No wonder my conversation with owner Shana Zeiger left me hungry! 

Incredoughble is edible cookie-dough, but way better. Shana had been recipe developing and testing for years, dabbling in custom cakes, cupcakes, cheesecakes and more. She first developed and recipe-tested edible cookie-dough first just for her family, starting with 4 basic flavors. She held a simple home photoshoot, her husband brought the cookie dough to shul for others to taste, and received rave reviews. Demand grew (and grew, and grew), and Incredoughble was born.

Incredoughble is more than just adorable, beautiful, classy jars of delicious cookie dough. It’s made in small-batches using super high-quality ingredients. On the website, you can find cookie dough in 30 (!!) amazing flavors, with 12 core flavors and 18 others rotating bi-monthly. Seasonally, you’ll find cookie dough cheesecakes for Shavuos, gourmet donut kits for Chanukah, and even simanim for Rosh Hashana. And… we’ll get to Purim soon. 

Looking to go classic? Build your own 4 pack here (comes in super-chic packaging) and watch everyone’s eyes light up when you bring out Shabbos dessert. Being hosted for a Shabbos meal? Build your own dozen here for your and their family to share. Planning a party or prepping a dessert table? Check out their lucite collection here for lucite boxes with a ton of cookie dough to create your own cookie dough stations. You can add their props here too.

I paused our conversation here to ask Shana her favorite flavor. ‘It used to be fluffernutter, but right now I’m leaning towards s’mores.’ I heard some background noise and Shana laughed. ‘My son says his is mint chip!’ You can’t go wrong with bestsellers cookies & cream, chocolate chip, cake batter or s’mores, but have fun choosing your favorites. 

Okay, now Purim! Is anything more fun than giving edible cookie dough? Boxes come with Shana’s s’mores crunch so you have 2 items for each Mishloach Manos. Pricing starts at just $15 for an extra-small box, so there’s really something for everyone. Customization is available by reaching out to Incredoughble by emailing shana@incredoughble.com or texting or calling 646-883-6844 (and stay tuned for more extensive customization coming soon!). Shop your favorites at www.incredoughble.com, or check out our top Mishloach Manos picks below.

SPECIAL OFFER: Use code BCP10 for 10% off orders, valid through 11:59pm Tuesday.