Meet CHOE Jewelers: the high-quality, luxe, beautiful jewelry pieces you want, at prices you can afford. More details, below.
Are you looking for that perfect piece? CHOE (pronounced ‘ko’) is the brand-new jewelry company that delivers super high-quality and gorgeous jewelry pieces…that look just like the real thing. CHOE uses the highest quality materials and expert craftsmanship to make their jewelry pieces:
The team behind CHOE has over 20 years of experience in the jewelry industry so they ‘get’ what makes a piece of jewelry look real!
‘Quality matters!’ explains Judy from CHOE, ‘Jewelry manufacturing isn’t just about the materials, it’s also about the craftsmanship. Two pieces made from solid silver can vary dramatically in quality depending on the techniques used. Superior polishing and plating can create a shiny, durable piece that lasts for years, while lower-quality methods result in dull pieces that quickly tarnish or break. At CHOE, we prioritize quality, and you can see it in our pieces.’
‘We use moissanite for larger stones: a lab-created gem that really mimics the beauty and durability of natural diamonds. It’s resistant to scratching and perfect for everyday wear. Most people can’t tell the difference without specialized equipment! We use the highest quality cubic zirconia for our smaller stones. These stones sparkle beautifully and really rival the look of genuine diamonds.’
CHOE’s setting techniques really set them apart, and you can see it right away. They use the same methods as high-end diamond jewelry to highlight the beauty of each stone. When we first saw the CHOE pieces, we really couldn’t believe they weren’t authentic diamonds. These are gorgeous, super-classy pieces that you’re going to get so much wear out of!
At CHOE, the gorgeous ‘diamond’ pieces are affordable, accessible, and shine just like the real thing! Browse CHOE’s whole collection at www.choejewelers.com, or shop our favorites, below.
