Toveedo was created with your family’s needs in mind.
By now, you know Toveedo. Maybe you’re a current subscriber, maybe you were one back when the kids were little, or maybe you’ve spotted our ads and haven’t quite hit subscribe yet.
Almost 18 years ago, when owners Chaim and Nechama Hershkowitz had a child with special needs, they set out on a journey to create quality videos for their then-two-year-old son. Think Mitzvah Boulevard, Bella Bracha, Wonders of Hashem — yes, some of those videos are sixteen years old now. Once that took the world by storm, they kept building, always one step ahead. And pivoted online when the DVD market came to a halt.
Toveedo or then – Torah Treasure always had one strong mission: That parents can trust Toveedo to entertain their kids while upholding Torah hashkafos.
Two Jews, three opinions — we get it. And we’ll let you in on a little secret: there is never a quiet day in this office. There are lively, passionate discussions about hashkafa, halacha, and Torah. We bring in Rabbanim. We open Chumashim ourselves. And we always come back to the same question: is this what Hashem wants of us?
What sets our content apart is the level of intention behind every single frame. We don’t just tell a story — we layer it, with humor tucked into the smallest details and lessons woven into every exchange. Something is always being tweaked, always being reviewed one more time before it goes out, and that pursuit of getting it just right is something we are deeply proud of.
And it’s not about money. Toveedo is no Netflix. There are pieces of content that have been created and never put on, because something didn’t sit right. There are producers that have reached out, begging to put their videos on Toveedo, and Toveedo has upheld their standards and apologetically turned it down. A few times, right before something was supposed to air, Toveedo had to pull the show for a variety of reasons. Because your voice and values matter to us here at Toveedo.
And, we could talk for hours about each show, each renewed season, each piece of content we’ve handpicked. But what started as a content company has become something we never expected to put into words: a movement. Families are actively choosing Toveedo for the standards we uphold. We consider you our Toveedo Family.
Kids aren’t reaching for YouTube the way they used to, because there’s no longer a reason to. The quality is here. The stories are here. The heroes are here. Parents don’t want outside creators and outside characters living rent-free in their child’s imagination, when those same kids could be filling their minds with Jewish heroes instead.
Heroes who carry our values, our stories, our history. Characters who reflect the world we actually want our children growing up in. That, more than anything else, is what Toveedo is.
Not just entertainment, a choice about what gets to live inside our precious children’s heads. In a world full of noise, we feel the weight of what we do deeply.
Every episode, every season, every film is made with your family in mind. We are so grateful for your loyalty, your feedback, and your trust. Keep watching, keep sharing, and know that here at Toveedo, we are always working, always pushing, to give you something worth watching.
Entertainment built on values. Made for families. Join Toveedo today.
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