Product Launch! Simplify Life with the BCP Sweatshirt

First, we brought you Dinner Done. Now comes the newest way BCP makes your life easier: The BCP Sweatshirt.

After about 18 months of development and brainstorming, it’s finally here and ready to ship.

The brainstorm for this sweatshirt came one day when one of us was holding a baby while answering an important cell phone call. Before we could get to the call, the phone died. At the same time, the oven beeped and we needed to pull a pizza out of the oven. Pizza is not like braised meats that could wait another few minutes. In another minute, it could go from perfect to burnt.

What do we do first? Put down the baby (she won’t let). Plug in the phone? Get the pizza out of the oven? We realized we needed some multitasking help.

So, we discussed.

Four years ago, we launched our first product, the BCP x Lil Legs bibs when we realized that we needed something that was functional without sacrificing cuteness (you remember those ugly but practical towel bibs we used to use? Yom Tov outfits and ugly towels on top just didn’t work). Now, it was time to figure out another product that would fill a need.

This time, it would be something to help the multitasking mom.

During our meetings, we thought about which features we needed in the perfect sweatshirt. Yes, it needed those oven mitts and the handy phone charger. But why stop there?

There were more features some members of our team requested: Some of us don’t like dragging around their big bottles of water. They thought it would be great if there was a water pouch built in.

Others thought it was essential to have a place to keep our car keys. Or ponytail holders for our girls. Some of us are also avid travelers, and thought that the eye mask/neck pillow functions would be great.

No, we didn’t all need every single one of these features. But there was one thing we all agreed on: pockets shouldn’t simply be “pockets.” They should be pockets designed with specific uses.

Some of us had an issue with the “hoodie” style. While we didn’t want to get rid of the hood altogether (the hood would be very useful for traveling and wearing in rainy weather), our designer came up with an innovative compromise–the hood would be detachable, much like it is on your coat.

So, if you want a hoodie, you can use it as a hoodie. But if you want to feel a little more put together and still enjoy the conveniences of your sweatshirt, you can take it off.

Finally came the best feature of all. What if we want the conveniences, but don’t want to wear the actual sweatshirt? Hence, it had to be able to fold into a tote.

We gave all these mockups to our manufacturers and eagerly awaited the samples.

We weren’t quite sure how it was going to turn out. But it exceeded our expectations! Our sweatshirt wasn’t only super practical, it was cozy too!

Once the sample was tweaked, it was time to choose colors! We decided to go with three basic colors: black, grey, and BCP pink. Then, we’d add two new seasonal/trendy colors each year (this time, it’s the dark olive and plum). Love the olive. We all agreed that white might look too “sweatshirty” and actual colors would be a little more stylish.

And here she is!

Only limited stock available.

Thank you Rachel Adler for the mock-up/renderings of the BCP sweatshirt!

If you like this product, you might also like these other posts from BCP:

The BCP x Scentify Balabusta Collection
The BCP x Lil Legs Bochur Bib
Basics: How to Make Ice

Between Carpools

Between Carpools is a collaboration between five talented friends who like to get a lot of stuff done “between carpools.” Since 2016, we’ve been sharing home and organizing tips, parenting insights, activities, how-to’s and DIYs, and of course, entertaining ideas, recipes, and inspiring reads both on the site and app.

33 responses to “Product Launch! Simplify Life with the BCP Sweatshirt”

  1. Hadassah Avatar
    Hadassah

    Haha

  2. Sarit Avatar
    Sarit

    Funny! Thanks for a good laugh

  3. Dinah Avatar
    Dinah

    Very cute!!

  4. Rivka Avatar
    Rivka

    omg i was so excited

  5. Dk Avatar
    Dk

    I was ready to order!!! You guys are awesome!

  6. Unicorn Avatar
    Unicorn

    I’m sure it sings, too. And while you’re at it, can it fold my laundry?

  7. Cohen Avatar
    Cohen

    Wow it’s cool

    1. Rivka Avatar
      Rivka

      Awesome. Thanks for the laughs

      1. Michelle Avatar
        Michelle

        There are so many compartments in this customized hoodie
        That I’m afraid that the infant might end up in the hoody by accident or god knows where… I’m glad this is a prank! What a relief!

        1. Hadassa Avatar
          Hadassa

          Why the hell don’t you make this in reality and sell it for $150?

  8. Cohen Avatar
    Cohen

    Is it actually for sale or it’s a joke

    1. Anna g Avatar
      Anna g

      Are you joking!?

  9. Tamar Avatar
    Tamar

    shoot!! i really wanted it!

  10. HR Avatar
    HR

    Happy Purim !! Was waiting to see what post u would come up with this year

  11. cute!!! Avatar
    cute!!!

    hey! I love this!! can you make it real?! 🙂

    1. Sophia Yanai Avatar
      Sophia Yanai

      o my god

  12. happy purim Avatar
    happy purim

    aw! i was so excited when i first saw it! You should actually makeit! I’d be your first customer!
    thanks 4 th gr8 laugh though!

  13. M Avatar
    M

    Wait, but I totally want one!! Does a shirt/ baby carrier actually exist? I’m buying every color.

  14. Rachel Avatar
    Rachel

    But can it core an apple? (IYKYK)

  15. P.R. ;D Avatar
    P.R. ;D

    No fairrrr! Lol we need this!

    1. Cohen Avatar
      Cohen

      Yeah it doesn’t look too hard to make lol

  16. Leah Avatar
    Leah

    Im actually very very upset… Can you please not do this again?
    I was thrilled and ready to order.
    I am devastated…. Now you gotta really invent this then

  17. MICHELLE SCHWARTZ Avatar
    MICHELLE SCHWARTZ

    Thanks for the adar smile!!!

  18. Yael Avatar
    Yael

    Lol! You almost had me….. till the fold up as a tote feature.. Very cute.

  19. HS Avatar
    HS

    Lol!!!! You guys are super creative. Very typical of you all – always at the heart of whats really needed!

  20. Chavi Singer Avatar
    Chavi Singer

    I kept trying to order this. It was not a good joke. If you wanted to signal
    a joke, you should have been offered it in hot pink and stoplight red something.

  21. Sima Babad Avatar
    Sima Babad

    Why is this fake??? Best invention ever!!

  22. Sarah Avatar
    Sarah

    OMG this is adorable!! Thanks for the Adar laugh!!

  23. tzippy yanai Avatar
    tzippy yanai

    adorible

  24.  Avatar
    Anonymous

    Ty bcp!!

  25. chaya Avatar
    chaya

    omg the world is getting crazier by the second
    wont be shocked if it really comes out!!!

  26. J.H Avatar
    J.H

    My mother just called me all excited that we must order the new launch sweatshirt from BCP!
    Very funny!!!
    Thank you!

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