by | February 21, 2023 | 32 comment(s)

Product Launch! Simplify Life with the BCP Sweatshirt

First, we brought you Dinner Done. Now comes the newest way BCP makes your life easier: The BCP Sweatshirt.

After about 18 months of development and brainstorming, it’s finally here and ready to ship.

The brainstorm for this sweatshirt came one day when one of us was holding a baby while answering an important cell phone call. Before we could get to the call, the phone died. At the same time, the oven beeped and we needed to pull a pizza out of the oven. Pizza is not like braised meats that could wait another few minutes. In another minute, it could go from perfect to burnt.

What do we do first? Put down the baby (she won’t let). Plug in the phone? Get the pizza out of the oven? We realized we needed some multitasking help.

So, we discussed.

Four years ago, we launched our first product, the BCP x Lil Legs bibs when we realized that we needed something that was functional without sacrificing cuteness (you remember those ugly but practical towel bibs we used to use? Yom Tov outfits and ugly towels on top just didn’t work). Now, it was time to figure out another product that would fill a need.

This time, it would be something to help the multitasking mom.

During our meetings, we thought about which features we needed in the perfect sweatshirt. Yes, it needed those oven mitts and the handy phone charger. But why stop there?

There were more features some members of our team requested: Some of us don’t like dragging around their big bottles of water. They thought it would be great if there was a water pouch built in.

Others thought it was essential to have a place to keep our car keys. Or ponytail holders for our girls. Some of us are also avid travelers, and thought that the eye mask/neck pillow functions would be great.

No, we didn’t all need every single one of these features. But there was one thing we all agreed on: pockets shouldn’t simply be “pockets.” They should be pockets designed with specific uses.

Some of us had an issue with the “hoodie” style. While we didn’t want to get rid of the hood altogether (the hood would be very useful for traveling and wearing in rainy weather), our designer came up with an innovative compromise–the hood would be detachable, much like it is on your coat.

So, if you want a hoodie, you can use it as a hoodie. But if you want to feel a little more put together and still enjoy the conveniences of your sweatshirt, you can take it off.

Finally came the best feature of all. What if we want the conveniences, but don’t want to wear the actual sweatshirt? Hence, it had to be able to fold into a tote.

We gave all these mockups to our manufacturers and eagerly awaited the samples.

We weren’t quite sure how it was going to turn out. But it exceeded our expectations! Our sweatshirt wasn’t only super practical, it was cozy too!

Once the sample was tweaked, it was time to choose colors! We decided to go with three basic colors: black, grey, and BCP pink. Then, we’d add two new seasonal/trendy colors each year (this time, it’s the dark olive and plum). Love the olive. We all agreed that white might look too “sweatshirty” and actual colors would be a little more stylish.

And here she is!

Only limited stock available.

CLICK TO ORDER

Thank you Rachel Adler for the mock-up/renderings of the BCP sweatshirt!

If you like this product, you might also like these other posts from BCP:

The BCP x Scentify Balabusta Collection
The BCP x Lil Legs Bochur Bib
Basics: How to Make Ice

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Between Carpools

Between Carpools is a collaboration between five talented friends who like to get a lot of stuff done “between carpools.” Since 2016, we’ve been sharing home and organizing tips, parenting insights, activities, how-to’s and DIYs, and of course, entertaining ideas, recipes, and inspiring reads both on the site and app.

Reader Interactions

Comments

  12. aw! i was so excited when i first saw it! You should actually makeit! I’d be your first customer!
    thanks 4 th gr8 laugh though!

    Reply

  16. Im actually very very upset… Can you please not do this again?
    I was thrilled and ready to order.
    I am devastated…. Now you gotta really invent this then

    Reply

  21. I kept trying to order this. It was not a good joke. If you wanted to signal
    a joke, you should have been offered it in hot pink and stoplight red something.

    Reply

  27. My mother just called me all excited that we must order the new launch sweatshirt from BCP!
    Very funny!!!
    Thank you!

    Reply

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