Can’t Get Out to Grocery? I Explored Amazon Fresh vs. Whole Foods Market

If you never shopped for food on Amazon, here is a quick rundown of my experience and favorites on Amazon Fresh and Amazon’s Whole Foods Market.

So it began with me scrolling through Amazon for a product and being redirected to Whole Foods on the Amazon app. I began peeking around and saw a whole lot of other things I wanted to try… I have yet to climb out of that rabbit hole.

I live in Boro Park. We do not have Trader Joe’s or Whole Foods around here and unless my idea of fun is taking three trains to schlep four bags of food… here was a great way to explore the most fun products and get them delivered to my door. So what’s the difference between Whole Foods Market and Amazon Fresh? 

Both are grocery storefronts on Amazon. For the most part, Amazon Fresh is often cheaper and carries many brand name products that are already familiar. Whole Foods Market was built for those who wanted organic products; the price point is sometimes higher. Personally, I find many more unique kosher products on Whole Foods Market but for fruits/veggies I can do a price check between the two. I find the flowers and produce of both, Amazon Fresh and Whole Foods, last quite a bit longer than my standard grocery and the roses being $14.99 for a dozen that can last a week is a price that can’t be beat!

Amazon Fresh delivers to less locations than Whole Foods so check your address first, but delivery is free on orders over $50. Whole Foods charges a flat fee of $9.95 for delivery on orders of all sizes. Note that availability of items depends on what your local store has in stock, so some items might not be available near you. 

Here are my top grocery picks:

If you love obscure grocery picks, you might also love this post: These are our favorites at Trader Joe’s

Sambazon Acai Smoothie Pops

If you’re like me and are never drinking enough, these ice pops are a huge help. These Açaí pops contain electrolytes and taste so good!

Frozen Cherries

No clue why I have never found this in any local kosher grocery but they add such fun flavor to smoothies and sometimes I just throw a few into my oatmeal. They are not sweet — quite tart actually and I find that refreshing.

Craize Thin & Crunchy Toasted Corn Crackers

You can now find these crackers in some local stores but way before that I was buying them on Amazon Fresh. Our favorite way to serve them is with guacamole. They have a sweet corn flavor and a great crunch. Since this is a shelf stable product, you can also get them with standard Amazon delivery over here.

Gluten-Free Brownie Mix

One of my kids has a hard time with too much gluten, so we tried this cake mix. She says of all the gluten-free cake mixes we have tried, this one was the best and honestly some people in the family did not know the difference.

Organic Dried Apricots

These dried apricots taste so good. They’re very plump and full of flavor. I find many on my store shelves to be flat on flavor — not these.

Rainbow Carrots

Rainbow carrots just aren’t available where I live and I love to roast them with olive oil and some garlic spice mix. And while you’re buying produce, get a bag of 6 bell peppers for $5.

Mina Shakshuka Sauce

This. In Morrocan salmon. Game changer. The end.

Salmon

No, they don’t taste frozen. Much better than Costco. Yes they come in perforated individual plastics so you can defrost a slice for lunch or all 7 slices (they run 6-8 slices) at once. At $12 a pound for Atlantic salmon fillets — it’s a pretty good deal!

Pistachios

Love that you don’t need to crack the shells and love the snack bag size variety.

Caribbean Frozen Pops

My go-to Friday night ice pops. Prefer mango?

Fire roasted diced tomatoes

This is such a flavor bomb. I bought it by accident the first time. Then, I added it to Matbucha. And to soups. And I have been buying it again and again.

Sarah Rivkah Kohn

Sarah Rivkah is the Founder & Director of Links & Shlomie’s Club, an organization serving children & teens who lost a parent. Learn more at Wereinittogether.org or @links_shlomiesclub.

11 responses to “Can’t Get Out to Grocery? I Explored Amazon Fresh vs. Whole Foods Market”

  1. C L Avatar
    C L

    Hello,
    Those items really looked nice. I already
    shop at Amazon Fresh and they do a super
    job. That said let me tell you a cautionary
    true experience, Walmart has low prices
    right? Yes so I began shopping online
    with them. Boy was I excited until my
    groceries would frequently be delivered
    with mistakes. On top of that, the app
    would say that my groceries were delivered – to my amazement, I’d open my door only to
    see nothing but the ground. So while
    someone is enjoying my groceries, I get to
    chat with the walmart customer service
    representative. I can’t go into all of the hijinks
    that I’ve experienced. I don’t know what state you’re in but I would like to see you do
    a story on your Walmart online shopping experience.

    1. Sarah Rivkah Kohn Avatar
      Sarah Rivkah Kohn

      I have found Whole Foods to be super reliable – I can’t speak for Walmart as they don’t deliver in my area

  2. Bella Avatar
    Bella

    I just gave whole foods a try. I’m highly satisfied with precision, freshness and speed.

    1. Sarah Rivkah Kohn Avatar
      Sarah Rivkah Kohn

      Me too!

  3. Corfeldman Avatar
    Corfeldman

    Thank you so much for this article! I work full time and it’s hard to find time to grocery shop. Plus I really don’t want to spend my Sundays food shopping. I don’t know why I never thought of using Amazing Fresh but after reading this article I gave it a try. I already had the app on my phone so it was no different than ordering something from Amazon. The food arrived by 4 (I placed the order at 8 AM). What a great experience! The food is super fresh (Strawberries and blueberries and bananas, peppers, baby carrots, avocado etc. Everything in beautiful condition and fresh. No delivery fee for over $30 (not hard to make that limit!). I’ve used Instacart before and after service fees and tips it was so much more expensive. Thanks again for all your great tips, ideas and advice!

    1. Sarah Rivkah Kohn Avatar
      Sarah Rivkah Kohn

      So happy to hear!!

  4. Esti Avatar
    Esti

    Looks great! What hechsher does the salmon have? I couldn’t see one in the picture. Thanks!

    1. Sarah Rivkah Kohn Avatar
      Sarah Rivkah Kohn

      Hi!
      It’s under the OK

  5. GITTY Avatar
    GITTY

    Hi Soroh Rivkah!
    I enjoyed your article and while I don’t have prime, it inspired me to check target’s offerings. Anyways they have a bunch of really nice products that they will ship to you with a $35 minimum under the good & gather brand. Parve, ou or star k. Some that come to mind that I tried and enjoyed. Their cinnamon squares cereal, maple syrup, whole grain snack bars, salsa, date bars, trail mix. All delicious with nice packaging. Some more that I didn’t buy yet but look intriguing. Raw honey, coconut aminos, coconut sugar, coconut cream, avocado oil spray, peanut oil, pasta, brown sugar, gluten free flour blend, sweet potato chips. Thank you for the inspiration!

  6. Chana P Avatar
    Chana P

    Note that as of Feb 28, Amazon Fresh will only have free shipping over $150. https://www.amazon.com/fmc/m/30003175?almBrandId=QW1hem9uIEZyZXNo&ref&ref=fs_dsk_sn_aboutUs and scroll to “what does grocery delivery cost”

  7. Miriam G. Avatar
    Miriam G.

    check out shopgobananas.com they are kosher grocery online with free delivery no minimum!!! amazing!

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