I love the convenience of kosher supermarkets. But I’m not giving up my mainstream markets. Here’s some reasons why.
Groceries, direct to my door? To me, that’s a dream that only in-town dwellers enjoy. Being able to find everything on my list at one stop? That’s another dream. In town kosher supermarkets might seem to have it all, but there’s some items I still love to find at mainstream markets. I’m inviting BCP readers with me on a shopping trip through the aisles of Wegmans in Ocean Township (about a 7-8 minute drive from my house in Deal) to pick up some of my favorites.
Specialty Gourmet Products
One of the fun parts of shopping in a regular supermarket is the thrill of discovery. When most items in the aisles are not kosher, it’s extra exciting when you find a cool product that is…like this black truffle spread. It’s become a staple in my house for Shabbat (I turn it into a dip), and if I’m out, that’s one item I’m running to Wegmans to replenish. Note that the pate on the right isn’t certified kosher, but there is a kosher version available.
Soy Products
We use a lot of soy milk in my house. I prefer it over dairy milk in my coffee, and we all heat it up in the evening to enjoy with chai tea (another one I discovered at Wegmans. They no longer carry it and now I buy it on Amazon). I usually buy a 3-pack of Silk half gallons for $7.99. Those small shelf-stable cartons are just too small for us, and I find that half gallons of soy milk are much more expensive at kosher markets. If you’re not a soy fan, there are soooo many other non-dairy options. Note that the Silk brand contains no dairy but is produced on dairy equipment. For Sepharadim, this is the equivalent of pareve, for others, ask your own Rav.
The same aisle in the supermarket also has other soy and related products. You won’t find shirataki noodles at kosher supermarkets, but they’re another cool item I sometimes pick up.
That same health food aisle also has lots of non-dairy ice cream options, and most of them are kosher certified.
Produce Like This
Mainstream markets really excel when it comes to in-season produce, which lots of it coming from local farms. (Out of season produce? Not as much. Pomegranates disappear at the end of January, while kosher supermarkets tend to carry them for longer.) All summer long, watermelons are $5 or $6. That can’t be beat. I also like to buy my corn in the husk. Just like this. I take it home and cook it in the husk (see my cooking method in this post). For those who want to bring home their fresh corn husk-free, there are large garbage cans next to these bins to get rid of it in store.
And those herbs? When I need herbs for actual consumption, I buy the insect-free versions at kosher supermarkets. When I need really pretty herbs for photoshoots, I buy these.
Healthy Snacks
I’ve been seeing versions of these Mash Ups pop up in kosher supermarkets recently, though my kids have been enjoying these for years. I find lots of other “healthyish” types of snacks to supplement the “snack bag” stash here too. For more snack ideas, see this post.
Kitchen Products, Appliances, & Other Odd Items
It’s fun to shop for things that aren’t food, and if I’m in need of a gadget, I don’t need to make a special stop. Kids need a thermos for school? There’s lots of selection. Need a new panini press? Throw it into the grocery budget. Sometimes I pick up cool props for photoshoots and I even bought the terrariums for my succulents at the supermarket.
What Else?
What else do I specifically buy at mainstream supermarkets? Diet Snapple is usually on anywhere between $5.99 (when on sale) to $9.99 (when not on sale) for a case of a dozen glass bottles (often it’s somewhere in the middle). I also pick up my Ziploc storage containers like these.
And Lastly, Inspiration
When there are lots of non-kosher products around, it’s a prime source for ideas…what would I like to make in a kosher version?
Aren’t these falafel wraps a good idea? How about those falafel poppers below, with yogurt inside? I got the idea for the Rice Krispie Ice Cream Sandwiches in Kids Cooking Made Easy after spotting an ice cream-stuffed Rice Krispie treats in the freezer aisle at Wegmans and they’re still one of my favorite summertime treats.
What do you like to pick up at mainstream markets that you wish kosher supermarkets carried? Let us know here!
Shaindy says
I like to stock up on cereal, pasta and soda when they go on sale at my local Shop Rite.
Sandy Leibowitz says
Great article. The closest kosher market to me is 30 minutes away in Lakewood – which I recently found out. I used to buy my kosher meat at my local Shoprite, but their prices are much higher- I am assuming because they have to source out (Empire, Kiryas Joel, Mealmart) but I have been trying to find the time to drive out to seasons or gourmet glatt and stock up. Otherwise, everything else can be found at Shoprite, Trader joes, Wegmans and Whole Foods.
Gitty says
Ooh another shopping post! That was a fun read. Quick comment though-I’ve always wondered where kosher cookbook people got all these awesome but free herbs- turns out that dish is literally non-recreatable- a bit disappointing…
DP says
Herbs can certainly be checked for bugs (here’s a great guide: http://www.crcweb.org/fruit%20&%20veg%20guide.php), I’m guessing Victoria buys the insect-free from the kosher store to circumvent the extra step of checking before use.
Victoria says
Yup! I want things to be easy for me and everyone!
Victoria says
No worrieS! I won’t create a recipe where the herbs are not avail bug-free or not easily checkable. Mostly we’ll just use those herbs because they look a little perkier. With so many bug free items available in addition to the pretty Verdini greens (which mainstream supermarkets do not carry), we have it great nowadays!!
Malky Stein says
Where can I get that Pasta Zero? I see its gluten free and we need that. Does it cook well? Better than the kosher brown rice pasta?
Victoria says
Mainstream supermarkets!! Wegmans Stop and Shop, Shoprite I’m sure. I have a few great recipes that use it in my new book.
Diane says
Could someone explain what truffle oil/ salt is? Keep seeing it in recipes
Victoria says
Truffles are in the mushroom family, they’re dug up from the ground in Italy. They’re a delicacy with a strong aroma. Truffle oil really only has the essence of it (i.e. Oil was marinated with truffle) and the salt has bits of truffle.
Diane says
Thank you
atara perl says
Great article!!
I was reading your article attached about healthy snacks and came across this granola I never heard of. Made good granola is it good and where can I get just one box from?