Yes, we did it again. A 9×13 that doesn’t look like one.

You all loved and baked our marble cake, and yes, we know you did, because we got all your enthusiastic feedback and photos! Thank you for that!
One of our readers (@moonlightlayette) shared that she turned the swirl into a cinnamon swirl, and that got us thinking. What if we did the same and transformed this recipe into a cinnamon cake? With crumbs? And lots of fall-ish flavor and feel?
We gave it a try. And a new favorite was born.

Combine all the wet ingredients.

Add the dry ingredients

and mix

until a batter forms.

Remove about 1 cup of batter from the pan and add the cinnamon and the boiling water

Drizzle the batter with the cinnamon batter

and, using a fork

marbleize it.

In a larger bowl

combine the crumbs ingredients

until large crumbs form.

Evenly spread the crumbs over the cake.

Serve this for kiddush on Rosh Hashanah, or in the Sukkah with some tea. Whatever you do, this cake is a sure hit.
Cinnamon Swirl Crumb Cake
Ingredients
For the batter:
- 1 cup oil
- 1 cup juice (either orange juice or apple juice)
- 3 eggs
- 3 cups flour
- 2 cups sugar
- 1 tbsp vanilla sugar
- 2 tsp baking powder
For the cinnamon swirl:
- 1 tsp cinnamon
- 1 tbsp boiling water
For the crumbs:
- 2 cups flour
- ¾ cup sugar
- 2 tsp baking powder
- 1 tsp vanilla sugar
- 1 egg
- ½ cup oil
- scant tsp cinnamon
Instructions
- Preheat oven to 350°F.
- In a 9×13 pan, combine all the wet ingredients (oil, juice and eggs). Using a fork or a whisk, mix until combined.
- Add the dry ingredients (flour, sugars, baking powder) and mix until a batter forms.
- Remove about 1 cup of batter from the pan and add the cinnamon and the boiling water (yes, you will need one extra small bowl for this).
- Drizzle the cinnamon batter, and, using a fork, marbleize it.
- For the crumb topping: In a larger bowl, combine the crumbs ingredients until large crumbs form. Don't overmix. Best to use your hands for this step. Evenly spread the crumbs over the cake. You might have too much, reserve some in the freezer for another use (or the same cake, next week).
- Bake for 1 hour, or until a toothpick inserted comes out dry.


This looks like a winner! I find when I mix it in the pan, it sticks to pan as I didn’t spray it before pouring in a batter… anyone else find that with 9×13 recipes when mixed in the pan? I really wanna be able to make it in the pan i bake it in 🙂
This recipe reminds me of my y youth, I must try it!
I also just find it easier to wash a big bowl than work hard keeping all the batter in the pan while mixing but it’s good for when you don’t have a bowl available I guess…
You can mix the cake batter in a xl ziplock bag and then transfer to a 9×13. I have done that with a few of the 9×13 recipes… cuts down the mess n easier to mix..
I spray the pan before I start putting ingredients in and it doesn’t stick
Looks Yum!!!!
I think this is perfect to break my fast after Yom Kippur with a hot coffee
Does this cake freeze well? Looks delicious!
Yes freezes great.
Yum! U think would be good without the crumb topping? Is the cake itself a moist cake ?
Yes, it’s the same cake as the marble version.
Hi I don’t like cinnamon could I make the cake and omit the cinnamon?
You can make the original marble version thats chocolate swirl
Hi would the recipe work with soy milk instead of the juice? I usually don’t like flavor orange juice gives cakes. Thanks
I’ve done that with cakes when I don’t have orange juice. It comes out great.
Can this be made gluten free?
Let’s say I did the chocolate swirl version… what could I do to the crumb topping to “dress it chocolate-y”? ????
Add some mini chocolate chips (if you can find the mini mini ones even better) to the crumbs. Could also add a bit of cocoa to give it colour if you want.
Woohoo! I make these cakes but in a bowl, because the side of the pan gets so messy … I’m sure that’s that what they did for the picture here , no?
And if you make the crumbs in a ziplock bag you won’t have any bowls to wash!
Can I use coconut water instead of juice?
Would it please be possible to have the recipe in grams? Would very much appreciated it. Thank you????
Thanks for another winner! Love that even the crumbs don’t have margarine 🙂
I made it after צום גדליה and it was gone! Very good recipe
Did anyone try baking this recipe as muffins?
The cinnamon crumb muffins in the stores always look so good!
I would love to know that too! Did you try it?
I just made them in muffins and they were great!
Toppings?
Can you use these crumbs as a challah topping?
This cake is delicious and simple to make!
I think the crumb measurements can be halved… but I used the extras over an apple crisp.
love the pan that was used where can i get that please ty
I baked it for 1hr 5 min. The sides were perfect but the center was raw. What do u suggest?
A winner! I mixed it in a bowl, and the crumbs in a zip lock bag.
I have celiac and also allergic to oats. I made it with Bobs 1:1 flour and it was delicious!
This was sooooo good, made for shabbos. We couldn't stop 'tasting'
This was delicious! Definitely a keeper.
Has anyone tried this in a Bundt pan?
Would love to know as well!
Amazing results especially for such a quick prep!
My cake is coming out raw in the center. any tips?
IF BAKING IN MUFFIN TINS, HOW LONG DO I HAVE TO BAKE IT FOR?
IF BAKING IN MUFFIN TINS, HOW LONG DO I HAVE TO BAKIE IT FOR?
For those that the center is raw did you use a disposable pan or a real metal pan?
disposable
Hi! How would this cake taste with almond/ oat milk instead of juice?
Hi! made this cake for shabbos sheva brochos sweet table, was a hit!
im also having a hard time with the center being raw – I made in disposable 9×13 pan – any tips?
When you put a disposable pan in the oven, put it on top of a real metal cookie sheet. It helps distribute the heat better. Makes a big difference.
Hi! Can I make this in a tube pan
Amazing!
I’m from Israel and I baked one for my family and one for a family whose father is in the army.
Everyone including everyone enjoyed every bite.
I used milk instead of juice.
Looks delicious!! You could make this cake in a Bundt pan. (and Chocolate cake)
Are you able to half the recipe or is it easier to do the whole and split it into pans and freeze one?
Thank you!!
Where do you put the crumbs if making it in a bunt pan?
Will these crumbs work on the chocolate swirl cake?
I made in a Bundt came out beautiful!!
Can you send a link for metal pan please.?
Does it bake nicely in a bundt as it’s a very moist cake… Crumbs just sprinkle on top of raw batter? Thanks!
Love it thanks! So easy
Can i cut down on the sugar?
I always half sugar in these cake recipes