My Family’s Favorite Hickory Brown Sugar Coffee French Roast. The name sounds good right? This simple roast has been a hit in my house for over a decade!

My Family’s Favorite Hickory Brown Sugar Coffee French Roast

The name sounds good right? This simple roast has been a hit in my house for over a decade!

Many years ago, my husband and I were served an amazing roast by an amazingly gracious couple who host medical patients who need to stay in their area. B”H we were visiting with patients who were there for a very positive follow-up, so the mood was festive. I asked Mrs. K for the recipe and only some of it stuck with me since I wasn’t able to write it down. (Yes, this was before smartphones were ubiquitous. Maybe before smartphones altogether.) I heard: onions, hickory, brown sugar, and coffee. After a few attempts at recreating her dish, I came up with the following super simple recipe that is a hit with every guy who has ever eaten it in my house.

My Family’s Favorite Hickory Brown Sugar Coffee French Roast. The name sounds good right? This simple roast has been a hit in my house for over a decade! My Family’s Favorite Hickory Brown Sugar Coffee French Roast. The name sounds good right? This simple roast has been a hit in my house for over a decade!

4.8 from 4 reviews
Hickory Brown Sugar Coffee Roast
 
Ingredients
  • 1 large onion, diced
  • 1 bottle Hickory BBQ sauce (preferably a brand that does not also have sugar, honey, etc. in the name of the flavor)
  • ¼-½ cup brown sugar, depending on how sweet you like your meat
  • 2 tablespoons instant coffee
  • 1 French roast (any size that will fit in a 9×13)
Instructions
  1. Preheat oven to 300ºF.
  2. Place the onion in a 9- x 13-inch pan. Place the meat on top of the onions.
  3. In a separate bowl, combine the BBQ sauce, brown sugar, and instant coffee (no need to dissolve). Pour the sauce over the meat.
  4. Cover and bake for 1 hour per pound of meat.
  5. Refrigerate and when completely chilled, remove the roast from the sauce. Using an immersion blender, blend the sauce. Slice the meat and return to the pan of sauce. You can freeze and reheat or just reheat and serve.

Enjoy!

My Family’s Favorite Hickory Brown Sugar Coffee French Roast. The name sounds good right? This simple roast has been a hit in my house for over a decade!

(Let me know how you like it. Maybe I’ll share some more of my go-to super easy recipes if you won’t laugh at my lack of sophistication!)

Esti Waldman

Esti’s career has brought her behind the lens of food, fashion, books, and families as a leading photographer. Her talent and technical know-how make the photography you see on the site so appealing.

19 responses to “My Family’s Favorite Hickory Brown Sugar Coffee French Roast”

  1. Suri Avatar
    Suri

    Lack of sophistication?!? Looks sophisticated to me! Who has time for anything more complicated between carpools?????????????

  2. Dinah Avatar
    Dinah

    Looks delicious! It doesn’t have to be complicated to taste good… I’m always scared though to buy a French roast. You start to cut it against the grain and then halfway through, it turned. Does anyone else know what I’m talking about? Curious what others have to say about this..

    1. Malky Avatar
      Malky

      This came out amazing! Thank you so much for the recipe!

      1. Malky Avatar
        Malky

        Oops I meant to give this 5 stars! Pressed too quickly

  3. Penina Avatar
    Penina

    Looks amazing!! Can this work with a corned beef or brisket?

  4. esti Avatar
    esti

    Penina – I haven’t tried that but I think those cuts would be too salty for this sauce.

  5. Suri Avatar
    Suri

    I tried this recipe with a delmonico cut roast. It was divine!! Please share more

  6. L Avatar
    L

    Made for yom tov was a real winner!! Came out super soft and just amazing! Was nervous to try a new recipe but glad i did!! Keep em coming!! Thanks for posting it!!

  7. Tali Avatar
    Tali

    Can I make this with a top of the rib roast?

  8. Chaya Avatar
    Chaya

    What company bbq sauce is recommended for this roast?

  9. Rina Leah Avatar

    When it says to remove roast and blend sauce does that include the onions that cooked with it? So your blending the sauce and onions together?

    1. Esti Waldman Avatar
      Esti Waldman

      correct

  10. Edith Avatar
    Edith

    Any recommendations for a barbecue sauce that doesnt also have brown sugar in it? I can only find the Sweet Baby Rays Hickory and Brown Sugar sauce. Can I just cut out the brown sugar from the recipe and use this sauce? Also what size bottle? 18 or 28 oz?
    Thanks so much!

    1. Esti Waldman Avatar
      Esti Waldman

      There are several brands that have sauces labeled hickory – without the brown sugar in the name. They will still be sweet, but generally not as sweet. This Bull’s Eye brand is an example. If you do use one that has brown sugar in the name, either omit or cut back on the added brown sugar – not a big deal. The 18 oz is enough.

      1. Edith Avatar
        Edith

        Thank you!!!

  11. Rochel Avatar
    Rochel

    Can I make this with a top of the rib roast?

  12. nechama Avatar
    nechama

    You think I could use regular barbecue sauce with a dash of hickory liquid smoke? that’s what I have on hand

  13. Sora Deetza Avatar
    Sora Deetza

    Is this a rolled French roast?
    Would it work with a brisket? Brick roast?
    Sounds delish!

  14. R Avatar
    R

    I should have posted a few years ago-when I first made this. Always a hit. (I do use decaf coffee so we don’t have little kids staying up all night!) I have made this with various roasts (not corn beef-that had enough flavor) and it is a winner! A belated thank you!

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